Simple, Smart & Sustainable Shopping
Putting your and the planet’s needs first.
Online shopping today isn’t built for you—it’s built for profit.
The tech giants prioritize profit over user experience, bombarding us with ads and pushing products we don’t need. Instead of empowering informed choices, they’ve turned shopping into a chaotic, time-consuming process. Even more troubling, they rarely consider the environmental and ethical impact of what we buy—or encourage us to do so.
But what if things could be different? What if we, as consumers, could use our choices to nudge producers and retailers toward greater sustainability and transparency? What if shopping became a tool not just for convenience, but for change?
Kroona exists to make that vision a reality.
We’re reimagining online shopping as a service that:
- Empowers you to find products, brands, and stores aligned with your values—whether it’s sustainability, design, or price.
- Bridges the gap between the new and pre-owned markets, helping you make choices that are better for your wallet and the planet.
- Promotes transparency so you can shop confidently, knowing the story behind every product and business.
At Kroona, your needs and values come first—not ad revenue or profit margins. We believe that by simplifying and improving the shopping experience, we can empower people to drive meaningful change in how businesses operate, making sustainability and responsibility the norm, not the exception.
Why Kroona?
Because shopping should work for you—and for the planet. Kroona is driven by a vision of a better world, not by maximizing revenue. We’re here to create a service that brings clarity, joy, and purpose to every purchase, showing what’s possible when the focus shifts from profit to people and the planet.
Join us!
Together, we can shape a future where shopping is simpler, smarter, and truly impactful. Be part of the change—join our newsletter or follow us on social media for updates and beta testing opportunities.
A consumer controlled shopping experience
Streamline your entire customer journey with one easy-to-use interface. Say goodbye to scouring the internet for information you’re looking for.
Personal shopping.
For real.
Discover products, brands, and stores tailored to your priorities. Whether it’s design, price, functionality, sustainability, circularity, location, or any combination of these.
Information & inspiration.
Without the ads.
Receive personalized recommendations tailored to your adjustable preferences. Without being bombarded with ads and sponsored content.
Sustainability
Transparency.
Without greenwashing
Encourages transparency throughout the entire production line and allows for the discovery of products, brands, and retailers based on sustainability parameters.
Circularity
Mixing the new & pre-owned markets.
Good for your wallet. Great for the planet.
AI assistance
Talk to someone service-minded and knowledgable, just like in a store.
Customized feed
Follow and receive updates from brands and individuals who share your taste, values, or interests.
Save for later
Save your discoveries and share your collections with friends, family, and colleagues.
Empowering businesses too
In a rapidly evolving digital landscape, Kroona offers exceptional opportunities for businesses to thrive as well. By connecting with our platform, businesses can showcase their products to a highly engaged audience without the need for hefty marketing budgets.
Risk-free and better value for your money.
Showcase your brand and products to potential buyers for free. Say goodbye to spending large marketing budgets chasing your target audience, who are already tired of being bombarded with marketing.
Get your green initiatives seen.
Encourages transparency thoughout the whole production line and enables filtering by sustainability parameters.
Getting people to the stores. Not away from them.
The shopper can always see whenever a product is available nearby to be able to experience it first hand, without shipping it back and forth.
A level playingfield.
Large and small retailers can compete on equal terms since it’s not possible to buy exposure. The users controle which products are seen.
Simple, Smart & Sustainable Shopping
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